2 Responsive Shopify Stores that have been designed simply & effectively

Beardbrand: Beard oil dedicated to the urban beardsman

This online store works so well because it uses:
  • Effective hero image enticing customers to shop 'NEW' products.
  • Professional product and lifestyle photographs shot in urban environments to tell the brand and customer story.
  • Simple design executed consistently across all pages.
  • Good use of typography (fonts) for heading and body copy.
  • Minimal use of the colour blue to emphasis key actions and buttons.
  • Easy to use navigation and intuitive placement of menus.
  • Content fits nicely in responsive mode with key icons 'Menu' & 'Cart' displayed at top of page.
  • Personalised and playful content written by a gentleman and not a salesman "Bring out the woodsman in you..."

SkinnyFatties: Custom Made Ties

This online store works so well because it uses:
  • Effective collection of hero images to introduce store offerings: Custom Made Ties, Tie Alterations, Limited Edition Ties, Gift Cards.
  • Professional product photography - Product photos have been taken on a clean white background then edited and deep etched.
  • Simple uncluttered design.
  • Good use of typography (fonts) for heading and body copy.
  • Minimal use of the colour red to emphasis key actions and buttons.
  • Easy to use navigation and intuitive placement of menus.
  • Stylised light-box for email subscription and product pages.
  • Simple stylised blog.
  • Content fits nicely in responsive mode with key icons ‘Menu’, ‘Login’, ‘Cart’ and ‘Search’ displayed at top of page.