Shopify Design: McHugh's Shoes

McHugh's Shoes is a family-run business established in 1911 in Leichhardt.
Their retail store specialises in custom made shoe design and repairs helping people to extend the life of their favourite shoes. They sell a stunning range of quality leather shoes and accessories from well known and bespoke brands RM Williams, Naot, DuckFeet and Bernard.

Working together with Annie and her father Rod we designed a new e-Commerce website for their physical retail store. They wanted a website that they could professionally profile their business, market strategically, manage their inventory with but also wanted an option to sell their produce online. Selling online gives them the capacity to expand their reach and to sell and connect with their customers beyond Sydney metro. 

Many of their customers are regulars and had requested options to buy online as they already know the Mchugh's, their size and fit of their favourite styles. 

In additional to setting up a ecommerce website fo their business we also worked worked directly with the Mchugh's and their suppliers to prepare their products for selling online.  We sourcing and optimising product information so that it is easy for people to find on Google and answers and questions they may have in regards to the product specs and fit.

Buying shoes online is hard as sizing varies based on the individual, many people are hesitant at buying shoes online as they feel their is a risk in getting the fit right.  With this in mind we provided strategy and guidance to the Mchugh's on how to deliver a good customer experience throughout the sale and return process and implemented a generous and easy to use return policy that helps their customers make a purchase that they feel happy with.  

To empower Annie and Rod to run their retail business confidently and adapt to changing business conditions, consumer behaviour and technology we have designed her new e-Commerce website on Shopify. The Shopify platform enables growth for retailers and can manage high volume traffic and sales. It presents well on mobile and integrates with key business tools for marketing, inventory management and order fulfilment.

We love Shopify as it easy for retailers and customers to use.