Amy Cooper: How to happily manage a Family and 2 Digital Agencies effectively


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Amy Cooper, Manager & Co-owner - Springboard Digital / Alpha Digital

As Administration Manager and Co-owner of two digital marketing agencies in Brisbane (Australia), Amy is the mum to three kids under 4, and is primarily responsible for ensuring the smooth and efficient operation of internal processes, accounts and HR, both in the office and at home. 

“The passion in the project is heightened when you own your own business...", Amy Cooper.

Listen in to hear Amy's story and insights around:

  • Returning to work after maternity leave and why it was important to her
  • Agency culture and what she values when hiring and managing her teams
  • Strategy for next 12 months 
  • Advice to eCommerce clients for the year ahead
  • Stress management
  • Navigating technology with children 

Amy's husband Matt founded Alpha Digital over 10 years ago and after having their first child it made sense for Amy to be involved.

Alpha has grown into one of Australia’s leading digital agencies, partnering with some of Australia’s biggest brands, including Petbarn, City Beach, Pillow Talk and more.

In the last few years, Amy and Matt launched a second digital marketing agency, Springboard Digital, which specialises in quality, cost-effective digital marketing for small to medium sized businesses, as well as larger businesses with simpler digital marketing needs. Some of Springboard's clients include Aceology, Owlete Active, Bianc and Bands of Courage.

Tech apps mentioned in podcast: Headspace, Calm, Uprise (EAP) and Slack.


Hosted and Produced by

Chana Imsirovic, eCommerce Specialist at Owl and Monk.
Learn more about this Podcast.


We are excited to be partnering with Dotdigital who are sponsoring this podcast.

Dotdigital is a customer engagement platform that helps digital marketers deliver communications across the entire customer journey. The platform uses customer data, which powers engagement, conversion, and loyalty for brands as they grow and scale. The easy-to-use platform also helps retailers surface powerful insights which help automate cross-channel communications that cater to customer needs.

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