Frances Lowe, Loclaire: Reducing waste through made-to-order fashion locally designed and made in New Zealand

 Listen on


Meet Frances Lowe, Founder and Director of Loclaire, a responsible womenswear brand in Auckland, New Zealand that is committed to doing less, better through a purely made-to-order model – one that is zero waste, size inclusive, transparent in price, and locally made.

Listen to our conversation to hear Frances’s story, her heritage as a 2nd generation Kiwi Chinese woman and why it is important to reconnect with her culture through cooking, community and a creative photo shoot in a local fruitshop.

Learn more about fashion's big waste problem, female entrepreneurship and how it shaped Loclaire’s business values and process.

"With made to order one of the biggest advantages is, everything I sell already has a home”.

“I love the idea of clothing being more than just a dress in your wardrobe. I think it is really interesting when it becomes engaging with the wearer”.

- Frances Lowe



Favourite technology:

Adobe Creative Suite
Adobe illustrator

Hosted and Produced by

Chana Imsirovic, eCommerce Specialist at Owl and Monk.
Learn more about this Podcast.


Leave a comment

Please note, comments must be approved before they are published