Jenn Hattingh, Beltza Lingerie, Branding, custom made lingerie, South African trends and sharks

Listen on

Meet Jenn Hattingh, Founder & Creative Director at Mush:Mush, a consultancy in East London - South Africa, where she works directly with the founders of small businesses on their eCommerce strategy and web design. Jenn also designs and manufactures her own range of women's lingerie through Beltza Lingerie  - creating classy, beautiful and affordable made to measure lingerie and loungewear garments.

“We are strong, we are fierce, we are independent and we know what we want and we know how to get it...", Jenn.

Listen to Jenn talk about:

  • Business naming and trademarking
  • Brand building
  • Culturally diverse models in photos
  • Manufacturing, Retail & Consumer trends in South Africa
  • East London
  • Sharks
  • Swimming
  • Time Management
  • Industrie Africa - Fine design marketplace for South African brands
  • Favourite technology

Learn more

Mush Mush

Beltza Lingerie
Shopify Women’s Network

Favourite technology: Browser based project management system Website language translator app,,

Hosted and Produced by

Chana Imsirovic, eCommerce Specialist at Owl and Monk.
Learn more about this Podcast.


We are excited to be partnering with Dotdigital who are sponsoring this podcast.

Dotdigital is a customer engagement platform that helps digital marketers deliver communications across the entire customer journey. The platform uses customer data, which powers engagement, conversion, and loyalty for brands as they grow and scale. The easy-to-use platform also helps retailers surface powerful insights which help automate cross-channel communications that cater to customer needs.

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