“Content” refers to the words, photographs and videos on your website that tell people who you are, and what you can do for them.
Our content audit analyses your written content. To effectively represent your business online there are best practices that need to be followed in order to be successful in attracting customers and making sales.
Well-planned content will:
- make your website easy to find
- communicate immediately what your business offers and why someone would choose your product or service
- be easy to read and for visitors to quickly find what they’re looking for
- convert website visitors into customers
- keep your customers engaged and coming back to your business.
Our audit will look at each of these elements, and identify how your web content can be improved in order to attract customers and make sales. We will provide you with a detailed report that clearly explains what content is working well on your website, and provide recommendations on what content could be updated.
- Final report will be emailed to you for implementation
- 30 minute strategy/ implementation call will be scheduled post assessment.